Strategic Marketing Professional with Proven Leadership in Corporate Marketing and Operations 

PERSONAL PROFILE

I am a well-rounded marketing professional with extensive experience in both the non-profit and for-profit sectors. I have a strong background in developing comprehensive marketing strategies, conducting in-depth market analyses, and driving substantial revenue growth. I excel at developing and implementing strategic marketing plans, managing cross-functional teams, and enhancing brand awareness and customer engagement.

My skills in creative direction and digital design, along with my ability to utilize analytics to achieve business objectives, have been sharpened through successful collaborations with diverse teams. Additionally, I am adept at leading organizational restructuring and optimizing processes to maximize operational efficiency.

SKILLS & EXPERTISE

• Core Competencies: Strategic Marketing Planning | Brand Development | Digital and Social Media Marketing | Team Leadership and Development | Revenue Generation | Donor Engagement and Competitive Market Analysis
• Digital Marketing Tools Proficiency: Extensive expertise in Adobe Creative Suite. Knowledgeable in CMS, DRM, along with Salesforce, and Pardot for targeted marketing and effective customer relationship management. Proficient in leveraging Meta Ads and Google Ads to maximize campaign reach and effectiveness.
• Analytics and Data Visualization: Proficient in Google Analytics, with a strong capacity to interpret market trends and customer insights to optimize marketing initiatives. Skilled in employing advanced retargeting and geofencing techniques to enhance audience targeting and improve conversion rates.
• Strategic Marketing Leadership: A demonstrated track record in formulating and executing innovative marketing strategies that significantly enhance business growth and brand visibility. My leadership has consistently delivered results that exceed expectations, instilling confidence in my abilities.
• Financial Acumen and Budget Management: I possess expertise in budget management, financial forecasting, and resource allocation, enabling me to optimize return on investment for marketing expenditures. My ability to manage budgets effectively and allocate resources efficiently provides a sense of security to the audience.
• Web Development and Design: Extensive experience in web development and design, utilizing WordPress, Wix, Squarespace, HTML, CSS, and contemporary web development frameworks to create engaging and visually compelling digital experiences.
• Content Creation and Multimedia Production: Proficient in podcast and video production, as well as writing, to craft compelling content that engages and informs audiences across diverse platforms.

KEY ACCOMPLISHMENTS 

• Marketing Leadership and Business Impact: At Cross America, revamped marketing strategies resulted in a 150% increase in donor engagement and retention.
• Operational and Technological Enhancements: While at Cross America, Inc., and CSI Ministries, I implemented a new donor management platform that streamlined operations, improved donor relations, and established scalable business practices, thus enhancing operational efficiency and fundraising capabilities.
• Brand Reconstruction and Digital Enhancement: Overhauled the online presence and branding for Mobile Solutions, leading to a 350% increase in web traffic and earning multiple national accolades.
• Strategic Market Expansion: Directed market research and strategic initiatives at Cross America, CSI Ministries, Grueninger Travel, and Mobile Solutions, significantly increasing brand awareness and donor engagement through innovative digital storytelling.

PROFESSIONAL EXPERIENCE 

JEN BING, LLC., [Marketing Consultant] 2024-present

Director of Marketing, Cross America, Inc., Kokomo, IN [Non-Profit], 2020 – 2024

Director of Marketing and Operations, CSI Ministries, Kokomo, IN [Non-Profit], 2019 – 2021

Director of Marketing, Grueninger Travel Group, Indianapolis, IN [Group Travel], 2016 – 2019

Director of Marketing, Mobile Solutions, Centennial, CO [Software], 2014 – 2016

Marketing Manager, Energy Central, Aurora, CO [Niche Media Company], 2012 – 2014

Director of Stakeholder Relations and Communications, Greater Kokomo Economic Development Alliance, 2010 – 2012

EDUCATION

Indiana University, Bloomington, IN  | Bachelor’s Degree, Double Major: Fine Arts Design and Art History